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Presidents Message

Dear Fellow ACTRA Maritimes’ Members:

I am very happy to tell you that ACTRA has successfully reached a tentative settlement with the Association of Canadian Advertisers (ACA) and the Institute of Communication Agencies (ICA) to renew the National Commercial Agreement (NCA). This was a challenging negotiation and we should all be grateful to our fellow members who fought hard on our behalf.

Details of the Memorandum of Settlement (MoS) and frequently asked questions are available at If you have any questions regarding the new terms, please contact ACTRA Maritimes or, the ACTRA National help desk between 9:30 a.m. – 5:00 p.m. Eastern, Monday – Friday or, email

The Local and Regional Addendum negotiations will take place in a few weeks. Once a MoS has been reached, a separate L&R ratification vote will be sent to all eligible voters.

The tentative NCA agreement has the unanimous endorsement of the ACTRA NCA bargaining team, the ACTRA National Executive, as well as myself. It includes:

*An increase of 275% in the made-for digital media Use rate – from $450 to $1250 for one year’s Use.

*Creation of an ACTRAonline Opportunity Pilot Project to combat the growth of the non-union sector.

*In all other areas of the agreement, an increase of 6% over three years – commencing with an immediate 2% increase upon ratification.

*Increased opportunities for voice-over performers on commercials using Stock Footage.

*Replacing the term New Media with Digital Media throughout the agreement.

*The dreaded Group Background table is gone. Performers will no longer need to guess at the rate they will be paid for this work. The new rate has been set at the most used maximum level of $288 / 8 hour day and will rise with the annual increase.

I am personally very intrigued by the ACTRAonline Opportunity Pilot Project. I have high hopes that it will result in more commercials using ACTRA talent.

This proposed agreement must now be ratified by ACTRA members working under the NCA. So I am asking you to familiarize yourselves with the deal and then please take the time to vote. It only takes a minute.

Your electronic ballot was sent to your email account on Wednesday July 19th. It includes links to the details of the agreement, your personal password, and secure online ballot. Voting is open from July 19th to Friday August 4th.

Thank you for your attention.

In Solidarity,

Francine Deschepper

Branch President

ACTRA Maritimes

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